Clik here to view.
SXSW: Lean Startup for Big Brands
Click here for full image.Eric Ries’s Lean Startup methodology was one of the hottest discussion topics of 2012 and was back again this year at SXSWi with a whole day of panels on Saturday. Central to...
View ArticleSXSW: Is this Progress? More Meaning in Our Digital Life
VP of Creative Paul Pugh—responsible for shaping frog’s focus on software and the ever-evolving mobile industry—led a SXSW panel on Sunday, discussing the opportunities and reticence associated with...
View ArticleClik here to view.
The New Experience Economy: Activity as Currency
Whether in our client projects, our recent work on wearables, or even this year’s SXSWi Opening Party, we at frog spend a lot of time these days developing intelligent connected devices. From...
View ArticleClik here to view.
Building a Health Narrative
A caregiver shows an example of a family medical history document she created after learning about her father’s heart condition. She shares it with other family members and doctors to add important...
View ArticleClik here to view.
HTML5 Hacks
The following is an excerpt from HTML5 Hacks: Tips and Tools for Creating Interactive Web Applications by frog Senior Software Engineer Jesse Cravens and Jeff Burtoft. Jesse and Jeff will presenting a...
View ArticleClik here to view.
SXSW: Technologies for Instinct, Emotion, and Serendipity
SXSW is known for the frenzy it creates around pinpointing the next big thing. In 2012, start-ups dominated the conference and you couldn’t walk a block without being inundated with promotions for hot...
View ArticleClik here to view.
The Clinician’s Dashboard
The following post is the second in a two-part series on storytelling, healthcare, and data from SXSW Interactive. The first part can be read here. Human health is the next battleground for advances in...
View ArticleClik here to view.
The Crowd As DJ: The Concept
At frog, we often find ourselves conducting research in surprising places all over the world. Those of you familiar with our recent trip to Afghanistanwill know that we conduct field research...
View ArticleClik here to view.
The Crowd As DJ: The Methodology
Music shapes our experience of the world—it sets a mood, represents who we are (or who we want to be), captures memories, and defines a moment. The decision to embrace crowdsourcing as the DJ concept...
View ArticleClik here to view.
The Crowd As DJ: The Results
Crowdsourcing Gives Everyone a VoiceThe overall response to the Crowd Sourced DJ was overwhelmingly positive. It was described as "novel" and people loved that it allowed them to participate in the...
View Article